In this period, the emblem of the rearing horse began to appear in the cars of his team. The emblem had been created and worn by the Italian fighter plane pilot Francesco Baracca. During World War I, Baracca gave Ferrari a collar with the prancing horse before takeoff. Baracca was shot down and killed by an Austrian plane in 1918. In memory of his death, Ferrari used the rearing horse to create the emblem that would become the world-famous Ferrari shield. Initially exhibited in Alfa Romeos, the shield was first seen in a Ferrari in 1947.
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